Explore our free guides, tips, and insights about branding and other related subjects.
Differentiation only works if people see it, feel it, and understand it.
- Taehee Kim Verney-Carron
Being different is not the same as being better.
- Taehee Kim Verney-Carron
Here's how a sales legend changed the game.
- Taehee Kim Verney-Carron
When you confuse strategy with a plan, things can get very messy.
- Taehee Kim Verney-Carron
We see lots of, lots of companies prioritize design over messaging. It's a terrible mistake.
- Taehee Kim Verney-Carron
This is a personal essay. And It's time for a change.
- Taehee Kim Verney-Carron
We're all desperate to feel 'this way'—what does it mean for your brand?
- Taehee Kim Verney-Carron
Writing long but specific > Writing short and abstract
- Taehee Kim Verney-Carron
Learn how to nail targeting, messaging, and storytelling from Scarlett Johansson.
- Taehee Kim Verney-Carron
Stand out from the competition—everyone wants that. But how? That’s where Steve Jobs meets Socrates.
- Taehee Kim Verney-Carron
Have you ever noticed some brands build connections with people better than others? How about…
- Taehee Kim Verney-Carron
These totally actionable and specific ideas will give you the insight and power you need…
- Taehee Kim Verney-Carron
Here are the 5 simple steps to building an outstanding webpage that engages the right…
- Taehee Kim Verney-Carron
Are you wondering how to position your business clearly? Apply this framework.
- Taehee Kim Verney-Carron
“What unites people? Armies? Gold? Flag? Stories. There’s nothing in the world more…
- Taehee Kim Verney-Carron
Many people are puzzled about why their marketing actions are not bringing the results they…
- Taehee Kim Verney-Carron
It starts with getting your targeting strategies right.
- Taehee Kim Verney-Carron
At Making You Smile, we often get asked to clarify what a brand strategy is.…
- Taehee Kim Verney-Carron
Our experience as a branding agency makes us believe that many, many people have a…
- Taehee Kim Verney-Carron
Countless articles and posts identify how Don shows that what a company sells is more…
- Taehee Kim Verney-Carron
As a branding agency, we know just how misunderstood the relationship between branding and marketing…
- Taehee Kim Verney-Carron
Many people believe that branding = design & taglines. Wrong. A brand strategy is much…
- Taehee Kim Verney-Carron
At Making You Smile, quite a few of us have children aged between 5 and…
- Taehee Kim Verney-Carron