Work · Eclosia

Where each child's magical spark shines brightest

  • Brand strategy
  • Copywriting
  • Design
Project illustration

What we did:

  • Brand strategy
  • Messaging
  • Visual and verbal identity
  • Logo
  • Brand style guides
  • Tone of voice
  • Brand storytelling
  • Brand purpose/philosophy
  • Sales pitch content
  • On-site communication tools (campus windows) design
  • Social media post template design


Eclosia is an English-French bilingual preschool for children between 2 and 6 years old located in Paris 15. Capitalizing on the expertise and exceptional qualities of its Montessori-trained teachers, Eclosia focuses on nurturing each child’s emotional and intellectual growth while respecting their individuality.

Stéphanie Camine, founder and director of the school, asked Making You Smile to step in to bring clarity to Eclosia’s positioning strategy and revamp its branding.


To define how to make Eclosia’s unique strengths attractive to the right people, we conducted in-depth interviews with a significant sample of their ideal customers. These findings have helped the Eclosia team develop a clearer and more focused message to better target families with children most likely to flourish in their school.

In diving deeper into the school’s philosophy and purpose, we identified its mission as bringing out that magical inner spark that lies within each child. In doing so, we reimagined the brand’s verbal and visual identity around this concept, making Eclosia’s unique promise all the more impactful.


After identifying Eclosia’s mission as bringing out the magical inner spark that lies within each child, we reimagined the brand’s verbal and visual identity around this concept.

The final result

Campus window design n°1

Instagram post templates design

What they say

Stéphanie Camine

Founder and Director, Eclosia School

The results were remarkable. Enrollments tripled in just a few months

The results were remarkable: our entire team was reinforced by the clarity of the message we had to deliver, and enrollments tripled just in a few months. If you too need to be supported to reimagine your brand, you can have full confidence in MYS. I recommend 100%!

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