Work · Agorize

Harness the power of big ideas

  • Brand strategy
  • Copywriting
  • Design
  • Digital
  • Marketing
Project illustration

What we did:

  • Brand strategy
  • Ideal customer profiling
  • Messaging
  • Tone of voice
  • Website copy in English and French
  • Web design (Adobe)
  • Web development, SEO, SEA


Connected to a community of 10 million startups and some of the brightest minds in the world, Agorize’s software platform is the international leader in the field of innovation and idea management solution.

Founded in 2011, the company has deployed over 1000 platforms, serving more than 300 corporates and governments globally, including top-tier organizations across diverse sectors.

When Agorize sought to enhance their SEO and SEA campaigns for better lead quality, the team opted to reassess its positioning to boost conversions. This led to the collaboration with Making You Smile.


We recognized the importance of refining Agorize’s branding and messaging to effectively communicate the unique value the brand creates. Initially known as a dynamic startup focusing on hackathons and online events, Agorize was also facing obstacles in conveying its evolved identity as a leading global SaaS player in innovation and idea management.

To tackle these challenges, we delved deep into understanding Agorize’s ideal customers, paving the way for establishing genuine connections with the right people and converting leads efficiently. Consolidating insights and key branding elements, we crafted a simplified, pragmatic strategy summary to align editorial and visual elements across the most important web pages.

Building on this groundwork, we could swiftly execute website copy, UX design, and SEO/SEA initiatives, driving accelerated results in the end. The copy and design were tailored to embody Agorize’s standing and reputation as a market leader. Besides, we incorporated the brand’s high-energy ethos and daring spirit into its tone of voice and visual presentation, ensuring it strongly connects with its target audiences, who are competitive, growth-minded, and impact-driven.

The final result

What they say

Alexandre Barthel

Marketing and Communications Director, Agorize

We've gained clarity, performance, and ranking within five months

The decision to collaborate with this agency for web marketing, SEO, design, and SEA missions has proven to be fruitful for Agorize.

We’ve gained clarity, performance, and ranking within five months. The ROI is very favorable, and we are fully satisfied with the services, especially since the team is extremely friendly and accessible: they quickly got to know us perfectly.

Other projects